The largest amount of the US consumer's disposable income is spent in the
restaurant industry. The total amount spent in the restaurant industry.is over
$600 billion dollars anually. The restaurant experience is an enjoyable
everyday escape from one's ordinary routine of eating.
Due to substantial macro economic changes in the US economy, donations
to non profit organizations have decreased by approximately 20% in 2010.
Give it 4ward (G4) is exploring new avenues to encourage giving from
restaurant organizations to non profits while simultaneously increasing
customer loyalty with socially conscious consumers.
Give it 4ward's goal is to help make giving fun and easy, every day for